Even as Hope VA allows discipleship tracking within Hope VA, the teams at Adventist Media and AdTec now have the ability to track every contact from their first click on social media advertising to a landing page (pictured) to their bible and health lesson journey with Hope VA. This level of detailed tracking opens a new era for ABCD testing, whereby the team can refine their advertising campaigns, track user preferences between WhatsApp and Messenger platforms, and see the interactions of students with the Bible and health lessons.
With better data comes better decision-making and resource allocation. With real-time data, comes the ability for better planning, preparation and followup. In time it is hoped that we will be able to give churches forewarning about followup needs, even before students request in-person followup, making for a more streamlined approach to nurturing contacts in their walk with Christ.
Visit the Hope VA landing page here to commence a study online (PNG): https://hopeva.adventist.technology/share/?phoneNumber=67570001190&msgWhatsApp=Hi%2C
Visit the Hope VA marketing website: http://www.hopeva.org.au/
