Published: January 22, 2025

Reaching the Unreached: Hope VA Heads to the Philippines, Malaysia, and Singapore

At the GAiN Conference in Thailand in 2024, AdTec staff met with the team from the South East Asian Division to explore how Hope VA could help them take the gospel deeper into unreached people groups and territories. Following further discussions in subsequent months, Hope VA will be rolled out in SSD from 2025, beginning with an English version on WhatsApp and Messenger in the Philippines, Malaysia and Singapore.

Translation into Tagalog and Bahasa will also commence, in order that people living in the Philippines and Indonesia (two of the largest WhatsApp users in the world) will have access to Hope VA in their own language.

To keep costs to a minimum and mission at its best, all learnings, content and IP for Hope VA is shared freely with new countries, including social media advertising samples, landing pages, technology and lessons. We are excited to see what difference Hope VA will make when as she is released onto social media platforms in these countries in 2025.


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