The digital landscape of ministry in the North American Division is evolving — and Thrive, has been named as a cornerstone of the newly renamed Adventist Connect (formerly Adventist Information Ministry).
With the recent announcement of AIM’s rebranding to Adventist Connect, the North American Division has signaled a significant pivot toward supporting local churches and schools in the digital mission field. Among the three core pillars of this transformation is Thrive, a powerful tool designed to help churches not only capture interest but build lasting, personalized discipleship pathways..
"Thrive will help pastors and volunteers manage and track interests. Specifically, it will enable personalized follow-ups and customized discipleship for any individual,” says Brent Hardinge, director of Adventist Connect.
Slated for launch mid-2025, Thrive aims to make follow-up more intentional and efficient by allowing churches to:
What makes Thrive distinct is its seamless integration with Adventist Connect’s other digital tools — the Frame website platform and the Engage Connection Center — ensuring that digital interest is not just gathered but guided toward local connection and community.
As churches and schools transition to Frame starting late spring 2025, Thrive will provide the backend muscle for nurturing those who respond to digital appeals — from Bible study requests to community service sign-ups.
“The name Adventist Connect encapsulates our vision: to help churches, schools, and ministries build community relationships, establish a strong online presence, and thrive in digital ministry,” Hardinge emphasized.
Thrive is being built with a mobile-first mindset, modern UX principles, and a keen understanding of the discipleship cycle. Churches will have access to dedicated support, training resources, and onboarding assistance to ensure Thrive can be used effectively, regardless of size or technical experience.
“Adventist Connect is an outgrowth of this ministry’s strategic intentionality in leveraging digital assets in the mission of the church,” said NAD president G. Alexander Bryant. “I praise God for our leadership team that has brought us to this point.”
Thrive is more than a system — it’s a ministry accelerator. As Adventist Connect rolls out its full suite of digital tools, Thrive is poised to help churches do more than connect — it helps them grow.
